The long awaited Makeup Show NYC is adding new brands to its already impressive and excited roster of companies that make make up artists kits sizzle every spring. Sephora, Adamis, Cao Cosmetics, Ve Neill Brushes, Vincent Longo Cosmetics, Black-Up, Gorgeous Cosmetics, Serenity & Scott are joining The Makeup Show offering. Excited much? I know I am. More than shopping education, and keynotes are upping the ante giving makeup artists much needed information on how to be successful and have longevity in an already saturated market. Here are some of the keynotes so far.
“Understanding Beauty” with Alice Lane – What is beauty? Why is it beautiful? These are just a couple of the questions and queries we will explore as Alice also allows us a look inside her career which includes clients like Vogue, W, Elle, Harper’s Bazaar and V. Watch Alice demonstrate the fundamentals of color, contour, and placement and guide us through the idea of adding art back into our makeup all the while inspiring you to develop your own eye, understanding and signature style.
“A Career in Makeup” with Troy Surratt – Troy Surratt has gone from behind the counter at Alcone, to assisting Kevyn Aucoin, launching the makeup line Tarte and onto consulting positions for Beauty.com and beauty giant Maybelline. In his first time keynote at The Makeup Show, Troy will talk to us about his own career highlights and his favorite experiences in this industry he loves. He will also share his tips for a successful career and offer us an in-depth look at his eponymous Surratt line that combines his intimate knowledge of beauty and the business with his understanding of what every pro needs in their kit to create amazing makeup applications.
“The New Movement in Makeup” with Ashunta Sheriff – In her first time at The Makeup Show, Ashunta will share with attendees her thoughts on how to build a beauty brand and name while maintaining your own ideals and integrity. She will shed some light on how to make your own artistry celebrity worthy and share her technique for developing her signature contour and glow gorgeous makeup look.
“Something Wicked: Creating a Character and a Career on Broadway” with Joe Dulude – Bringing characters to life for the Broadway stage is a much coveted and very exclusive area of makeup artistry. Joe Dulude joins us among the artists who have created makeup and characters that have captured our imagination on this 10th anniversary year for the Broadway production of Wicked. He will bring The Wicked Witch of the West, the one and only Elphaba to life on the stage.
Making Up With Merrell Hollis – As an award-winning make-upartist and grooming expert, Merrell has worked with some of the biggest names in music, film and fashion. Merrell will share how he got started in the industry and show you the why’s and how’s of creating a flawless foundation, the essentials to stunning celebrity makeup and demonstrate theartistry that has transformed the faces of icons and legends including WendyWilliams, Sean ‘P. Diddy’ Combs, Mary J. Blige, Usher, Faith Evans, Naomi Campbell, Diane Von Furstenberg and Kim Cattrall to name a few. Watch as he shows the detailed techniques for which he has become known for and listen as he shares insight on what you can do to build your own career in the celebrity makeup field.
The Makeup Show NYC will be held on Sunday, May 4, 2014 from 9am to 6pm and on Monday, May 5, 2014 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, New York, NY. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.
Make sure to check back for must have items for your makeup kit for all complexions. Let me know if you’re going to The Makeup Show this May.
For a complete list of exhibitors check them out below: