Luscious Cosmetics: Vegan and Cruelty-free Makeup

Born of the rich beauty traditions of South Asia and headquartered in Dubai, Luscious Cosmetics are cruelty­‐free, vegan, and formulated for long-lasting, vibrant color results that survive any climate. I’m always excited to discover new beauty brands that are focused on targeting the beauty market on a global scale while being good to you and for you.

With a brand philosophy focused on creating luxurious formulas and glamorous packaging, but with budget­‐ friendly price, their products appeal to makeup lovers from every background, while they continue to stay ahead of the curve with new and dynamic product launches. Hugely successful since its inception in 2007, Luscious Cosmetics now spans three continents and is not stopping there, with an aim to be the go­‐to brand for modern, global beauty.

Created by entrepreneur Mehrbano Sethi, Luscious Cosmetics offers a fresh, multicultural, global perspective on beauty. Passionate about makeup since childhood, Mehrbano found herself unable to find richly pigmented lipsticks to suit her South Asian complexion at drugstores while studying at Boston University. After years of experimenting with mixing her own cosmetics to find the perfect formula and engaging in tireless research, she set out to build a brand that met high quality standards at an affordable price point and built LusciousCosmetics from the ground up. Today, Luscious Cosmetics is one of the fastest­‐growing beauty brands in the world.

Here are some beauty items I am looking to add to my professional kit now let’s take a look


A weightless, skin-loving, makeup setting spray that shields your makeup artistry for long-lasting staying power and comfortable wear for up to 16 hours. Infused with a proprietary exotic botanical blend of real pineapple juice, rosewater, and honeysuckle, Spellbinder Makeup Setting Spray is designed to create an invisible matrix over your foundation, highlighter, eyeshadow, contour and concealer to keep it locked in place. 

Angel Eyes ™ Primer ($11.50 USD)

A smooth, lightweight, and matte formula that creates the perfect canvas for long lasting eye makeup application. Glides onto eyelids without dragging and acts like a magnet for eye shadow and eyeliner, ensuring true and vibrant color results that stay in place without creasing.

Camera Stick Foundation ($21 USD)

Inspired by the expertise of Hollywood makeup artists, a creamy and easy-to-blend, medium to full coverage, buildable foundation that melts onto the skin for extraordinary airbrushed results. Designed for the modern age of the selfie, Camera Stick Foundation covers all blemishes and imperfections with photo-filter pigments, creating a complexion fit for the silver screen. Dermatologist Tested – Suitable for all Skin Types

Face Contour Kit ($24 USD)

Designed to help highlight, define and sculpt features in a few easy steps. Featuring 4 silky, blendablepowder shades that work together to create gorgeous celebrity­‐grade contours on any complexion or face shape. Advanced light­‐adjusting technology ensures the results always look natural. Use the contour shades for shading/defining, the highlighter for emphasizing and the illuminator for a sexy glow.

Brow Luxe Tool Kit ($20 USD) 

A portable, mirrored tool kit packed with everything you need for perfectly groomed eyebrows at home or on the go! Give your brows the VIP treatment with an arsenal of high-performance products to shape, define, fill and set them.

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